To choose an organization and redesign their identity system. My interest in the performing arts led me to pick the
NCPA in India. Their existing identity feels classical and conservative, with a hard-to-read monogram, and the website structure and hierarchy can be improved.
Modernize, refresh, and unify the design system, incorporating ideas of performance, movement, diversity, and innovation. Implement the system for website interface design with the aim of making it easier to discover events and programs. Learn a few dance moves as part of research on the performing arts.
Part 1 — Redesigned identity system, sample implementations, and
process presentation book.
Part 2 — Website prototype
, written creative brief, and
process book.
