Spotify Re:

Spotify re:

Integrated campaign for Spotify’s new lyric response finder, for people to sing what’s on their mind.

Type

Integrated campaign

timestamp

Spring 2023

role

Art direction + design + motion

challenge

To create a new concept and ad strategy for an integrated brand campaign. Design for a target audience with multi-channel marketing.

goals

Learn about concept development for integrated campaigns. Explore storyboarding and motion design for commercials. Discover a new genre of music when picking songs for the project (screamo music is exactly what it suggests).

campaign

Insight — People look for fun/new ways to express themselves.

Idea — Let’s help people find perfect phrases for various situations by creating a customizable lyric response finder for Spotify.

Tagline — Sing what’s on your mind.

deliverables

A 30 second commercial, social media content, and project playbook.